I have just received a new email from the Google support team in my continuing saga with Google Book Search.
Thanks for contacting us in light of your recent blog post about revenue generated by clicks on ads displayed alongside your books in Google Book Search.
We are sorry to hear that you’re not happy with your experience of Google Book Search. In reviewing our records, I see that you had contacted us in October of last year regarding confusion created by the ads revenue payment information available in your account. At that time, we detected that the revenue generated from these ads displayed on your books’ pages was linked to invalid clicks. It’s our policy to withhold any payment from invalid clicks. You can review this policy in full by visiting our Terms and Conditions for the Google Books Partner Programme, available at https://books.google.co.uk/partner/terms.
Per your request, all books were removed from your account, closing off the possibility for further revenue to be generated from your account. I hope this information regarding our policies will help you better understand our actions. Please do not hesitate to contact us if you have further questions.
Sincerely,
Agnes
The Google Book Search Team
So now it appears that Google are changing their position. The previous email that I had received from the support team on this was from Luke was quite different. He said that,
As previously mentioned, it has come to our attention that invalid clicks have been generated on the Google ads displayed on the sample pages of your titles in Google Book Search, and this is the reason why you haven’t received any corresponding payments. Our team is currently working in updating your earnings balance.
Note that the “team is currently working in updating your earning balance”. They must be doing some fairly intense sums as this email dates back to October 2007.
Now, Agnes has changed tack and is referring to the Terms of Conditions. The specific section on invalid clicks is really severe.
Google shall not be liable for any payment based on any amounts which result from invalid queries or invalid clicks on Ads generated by any person, bot, automated program or similar device, including without limitation, through any clicks or impressions (i) originating from Your IP addresses or computers under Your control, or (ii) solicited by payment of money, false representation or request for users to click on Ads;
So basically Agnes has played the Get Out of Jail Free card. Frankly, I’m not sure where this leaves me.
It’s interesting to note that the Cambridge University Press (CUP) is a publishing partner on Google Book Search. They are one of the oldest publishers in the world, and publish over 1,200 new titles per year with over 24,000 books in print.
But I wonder what would happen if a Cambridge University student clicked on one of the advertisements using their CUP infrastructure? Technically, CUP would forfeit their ad revenue. However we all know the answer – of course – nothing would happen. CUP is a big fish – I am a small fish.
If this is Google’s way of having the last word, then I might as well highlight this story.
The terms for Microsoft’s Live Search Books are no way near as severe.
You will not, and will not cause or encourage any third party to, generate automated or fraudulent clicks or otherwise interfere with the operation of, or third parties’ access to, the Search Services.
This opens a new chapter to the discussion and will warrant a separate post.